Hello. I am SAD. Sascha Alexander Dettweiler.

SAD Art Direction & Design

SAD stands for Sascha Alexander Dettweiler, and I am SAD is his portfolio. He is an INDEPENDENT FREELANCING SENIOR CREATIVE WITH OVER 13 YEARS OF EXPERIENCE WORKING IN THE ADVERTISING & DESIGN INDUSTRY FOR FASHION, BEAUTY, AUTOMOTIVE AND LUXURY BRANDS. SAD CREATES VISUAL EXPRESSIONS FOR BRANDS THROUGH GRAPHIC AND IMAGERY.

SAD HAS BEEN LUCKY ENOUGH TO WORK WITH A BROAD RANGE OF CLIENTS LIKE AGENCIES, DIRECT CLIENTS & START-UPS FROM ALL DISCIPLINES RANGING FROM 1 EMPLOYEE TO 80,000 EMPLOYEES.

clients: les animaux / wella / system professionals / bmw / bosch / adler moden / nivea / florena / broadway nyc fashion / chanel / jeans fritz / hagemeyer / montblanc / atelier tourino / smart / görtz shoes / tui / siemens / robinson clubs / messmer tea / commerzbank / schuellerdewaal / brandbase fashion ag / vögele / esprit / greystone fashion / guhl / duckstein / miracle whip

agencies permanent (2002-2011): springer & jacoby / jung von matt / scholz & friends (creative director)

agencies freelance (since 07.2011): track / heimat / jung von matt / select world / fcb (food, cone & belding) / scholz & friends / upgrade advertising / agentur hgb (hamburger geschäftsberichte gmbh & co. kg)

CONCEPT & CREATION / PHOTOSHOOTS / TVC / ADVERTISEMENTS / PRINT MATERIAL FROM CATALOGS AND LOOK BOOKS TO LEAFLETS / WEBSITE DESIGN / TRADE MARKETING / CONCEPTS FOR RETAIL STORES & EXHIBITION STANDS / IN-STORE COMMUNICATION / CORPORATE DESIGN / EDITORIAL DESIGN / PRINT & ADVERTISING CAMPAIGNS / STYLING- & SET DESIGN CONCEPTS

FOR FURTHER REFERENCES AND THOROUGH CASE STUDIES OF ANY WORK RELEVANT TO YOUR NEEDS, PLEASE CONTACT SAD AT:

hello@i-am-sad.com
+49 172 73 22 157